Category Management & Shopper Insights
Walmart has been called a "Tech King" for its game changing use of technology to increase efficiencies and create savings throughout the value chain. Now Walmart is making revolutionary changes with respect to Category Management & Shopper Insights. Category Management is transitioning from a tactical discipline to strategic consulting. Shopper Insights is becoming more important in making strategic category, brand and assortment decisions.
Don't be left out. 8th & Walton courses give you the knowledge and skills to get the most from this new initiative in retail technology. Click on the course titles below to learn more about each workshop, or call 1-479-715-6700 to schedule a workshop for yourself and your team.
Utilizing actual examples of IRi Group reports you will learn how to uncover new sales opportunities, assess distribution, and analyze promotions and pricing.
Data Detective: Consumer & Shopper is an introductory course into consumer and shopper measures.
The IRi Group Data Detective: Category Management Training course explains what category management is and how to develop category management strategies.
Walmart has high and immediate expectations for the impact that POS data sharing will have on their business. What are you doing with this data to exceed their expectations?
The Data Detective: Price and Promotion workshop provides an interactive forum where you learn pricing and promotional best practices in today's transforming economy.
Master the essential tools that drive sales and profits through new approaches to category mangement.